Managing and Running a Small Business (Podjetništvo)
Every year new start-up businesses begin
trading, but only two-thirds will survive into their third year of trading and
just half will remain after five years. For most businesses, it is not a lack
of customers or poor-quality products or services that are responsible for
their failure but simply a lack of cash and business acumen. It is important to
have a basic knowledge of managing a business and an overall understanding of
the services offered to customers in order to survive.
This unit will give students a practical
understanding of the key aspects of running a small business or social
enterprise. Students will learn about the activities involved in running a
small business, including developing good relationships with customers,
planning and allocating operational resources, forecasting and budgeting,
interpreting financial statements, being an employer, dealing with legislation
and regulation, and how to put a business plan together.
Students will develop an understanding of how
all the different aspects of running a business interrelate so as to achieve
success and develop an appreciation of the benefits and importance of
organisation and planning.
By the end of this unit a student will be able
to:
- LO1
Explore how a small business plans and allocates resources to achieve
objectives
- LO2
Evaluate the customer relationship management process for a small business
- LO3
Develop a cash flow forecast and break-even analysis for a small business
- LO4
Discuss the financial statements, regulation and legislation that apply to a
small business
Sales Management (Prodaja)
Changing dynamics between buyers and sellers,
driven by the fast-paced evolution of e-commerce and globalisation, has led
organisations to review and adapt their sales management approach in response
to a customer-driven culture.
This unit introduces students to the discipline
of sales management for the 21st century. Students will learn about the key
principles of sales management, the techniques of selling and how to manage
portfolios for an organisation effectively.
Students will have the opportunity to develop
key skills in developing and coordinating sales, implementing sales techniques
and management of sales operations.
This unit gives a comprehensive overview of
sales management and gives students the tools and knowledge they need to
succeed in today’s increasingly complex and fast-paced sales environment.
By the end of this unit a student will be able
to:
- LO1
Demonstrate the key principles of sales management for both public and private
organisations
- LO2
Evaluate the relative merits of how sales structures are organised and
recognise the importance of ’selling through others’
- LO3
Apply successful selling techniques for building and managing effective
customer relationships
- LO4
Create a portfolio management process to maximise revenue for an organisation
Supply Chain Management
(Nabava)
Procurement and supply chain managers face
increasing challenges to create and retain efficient, effective supply chain
methods. The strains on supply chains are becoming far more complicated and
intense and, therefore, management requires a strong plan and constant
measuring for weak links.
The aim of this unit is to enhance students’
understanding of the nature, role and contribution of supply chain management
to a business. The growth of global business has led to organisations becoming
increasingly reliant on logistics and supply chain management in order to keep
up with the demands of a global economy.
Students will explore the purpose of supply
chain management and its benefits to an organisation, their customers and their
suppliers.
Students will consider the design, development,
implementation, control and future development stages of supply chain. There is
an emphasis on practical employability skills throughout this unit
By the end of this unit a student will be able
to:
- LO1
Compare procurement and supply chain concepts, principles and processes in an
organisational context
- LO2
Evaluate the importance of ethical and sustainable practices in procurement and
supply to achieve responsible management
- LO3
Analyse the added value achieved through procurement and supply management to
achieve competitive advantage for an organisation
- LO4
Develop solutions to improve a procurement or supply chain process for an
organisation
Managing the Customer Experience (Odnosi s strankami)
The aim of this unit is to give students
background knowledge and understanding of how businesses manage the customer
experience – from the initial needs analysis through to after-sales follow-up.
Students will map the journey that a customer
makes through a business, identifying crucial touch points and recognising how
these touch points can be managed to optimise the customer’s experience.
Students will consider how technology is
changing the way that customers interact with businesses and how digital
initiatives should complement existing customer journeys while recognising that
online and offline consumers are distinctly different.
Students can then use this knowledge to provide
customer service in business and services and in an online context to meet
required business standards.
By the end of this unit a student will be able
to:
- LO1
Explain the needs and expectations of market segments for products and/or
services of a given business organisation
- LO2
Produce a customer experience map to create business opportunities and optimise
customer touch points
- LO3
Investigate the impacts of digital technology on customer relationship
management
- LO4
Apply effective customer experience management within an organisational context
to maximise customer engagement